{"id":7446,"date":"2016-03-29T21:43:50","date_gmt":"2016-03-30T01:43:50","guid":{"rendered":"http:\/\/www.lisaschnellinger.com\/pennies\/?p=7446"},"modified":"2019-05-15T13:50:35","modified_gmt":"2019-05-15T17:50:35","slug":"hold-that-music","status":"publish","type":"post","link":"https:\/\/www.lisaschnellinger.com\/pennies\/?p=7446","title":{"rendered":"Hold that music!"},"content":{"rendered":"<p>How long\u00a0now have companies\u00a0had customer service lines? Fifty years? Eighty?<\/p>\n<p>So why is it that they\u00a0have not yet figured out hold music?<\/p>\n<p>Anyone who&#8217;s calling customer service already has a problem. So a company should start the conversation pleasantly, right? But no.<\/p>\n<p>We&#8217;re\u00a0already irritated with the product, service or website when we pick up the phone to call customer service &#8211; and then we have to wade through a half-dozen levels of menus.<\/p>\n<p>Or, the worst nightmare, a voice recognition system that doesn&#8217;t recognize any known English words and then tells you &#8220;Sorry you&#8217;re having trouble.&#8221;<\/p>\n<p>You are then informed that your expected wait time is 35 minutes. Sure, I&#8217;ve got nothing better to do today, right? My money apparently isn&#8217;t valuable with this company, why would my time be?<\/p>\n<p>Some data geek has calculated that each of us\u00a0spends an average of 43 days of our precious\u00a0life waiting on hold.<\/p>\n<p>I just don&#8217;t get why\u00a0customer service managers can&#8217;t arrange for\u00a0the simplest thing to quell the anger of customers: soothing hold music.<\/p>\n<p>But no. More often than not, the hold music just aggravates the customer further.<\/p>\n<p>Apple &#8211; those tech geniuses we worship\u00a0so much &#8211; <a href=\"http:\/\/www.businessinsider.com\/apple-ceo-tim-cook-changes-apples-on-hold-music-2014-7\" target=\"_blank\">for a long time had<\/a> THE WORST hold music in the history of the world. The sound quality was so atrocious it\u00a0made every note extremely\u00a0painful to hear.<\/p>\n<p>Imagine being one of the customer service reps who had to deal with customers who&#8217;d been listening to <em>that<\/em> for 35 minutes.<\/p>\n<p>Two of the banks where I have accounts use a\u00a0scratchy, blaringly toneless sound loop that is almost as bad as Apple&#8217;s, and it makes me want to shotgun-blast the phone.<\/p>\n<p>Then there&#8217;s the cheapo companies that just play a local radio station as hold music. Hell on earth = being forced to listen to pop and techno.<\/p>\n<p>Zendesk, which\u00a0sells a customer service platform, saw this problem and <a href=\"https:\/\/www.zendesk.com\/blog\/best-hold-music\/\" target=\"_blank\">held a contest asking people to choose the\u00a0&#8220;best hold music&#8221;<\/a>\u00a0from a selection of three new pieces.<\/p>\n<p><a href=\"https:\/\/www.zendesk.com\/blog\/best-hold-music\/\" target=\"_blank\">Below\u00a0is the winning entry, and here&#8217;s the link to their blog post about it.<\/a><\/p>\n<p>https:\/\/soundcloud.com\/user-266342735\/four-as-in-x-final-phone-mix<\/p>\n<p>I like this. It&#8217;s simple, but not tedious.<\/p>\n<p>How hard was that?<\/p>\n<p>Today&#8217;s penny is a 1992. That&#8217;s the year Congress proclaimed the first full business week in October as <a href=\"https:\/\/www.csweek.com\/customer_service_week_background.php\" target=\"_blank\">Customer Service Week<\/a>. For 2016, it&#8217;s Oct. 3-7.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How long\u00a0now have companies\u00a0had customer service lines? Fifty years? Eighty? So why is it that they\u00a0have not yet figured out hold music? Anyone who&#8217;s calling customer service already has a problem. So a company should start the conversation pleasantly, right? But no. We&#8217;re\u00a0already irritated with the product, service or website when we pick up the &hellip; <a href=\"https:\/\/www.lisaschnellinger.com\/pennies\/?p=7446\" class=\"more-link\">read more <span class=\"screen-reader-text\">Hold that music!<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":7451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318],"tags":[170,844,845,223,673],"class_list":["post-7446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refraction","tag-170","tag-customers","tag-hold","tag-music","tag-phone"],"_links":{"self":[{"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/posts\/7446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7446"}],"version-history":[{"count":6,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/posts\/7446\/revisions"}],"predecessor-version":[{"id":7453,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/posts\/7446\/revisions\/7453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=\/wp\/v2\/media\/7451"}],"wp:attachment":[{"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lisaschnellinger.com\/pennies\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}